I led the end-to-end design initiative for psychotherapist Eveline Frey, crafting both her logo and website. My involvement spanned conceptualization, client briefing, graphic design, and WordPress implementation. The goal was to make her practice look approachable and fresh. The concept revolves around helping people connect the dots in their life journey through psychotherapy, which is reflected in both the logo and the website.
Key Contributions:
• Compiled a comprehensive creative brief through the delivery of specific questions to the client, aiming for a deeper understanding of the goals and purposes of the practice.
• Crafted the overall graphic appearance including an appealing color palette to enhance the practice's branding.
• Designed a distinctive and representative logo that reflects the identity of the practice.
• Conveyed the values of the practice through a cohesive narrative integrated into the website's navigation.
• Implemented the website using WordPress.
• Crafted the overall graphic appearance including an appealing color palette to enhance the practice's branding.
• Designed a distinctive and representative logo that reflects the identity of the practice.
• Conveyed the values of the practice through a cohesive narrative integrated into the website's navigation.
• Implemented the website using WordPress.
